Google Ads based on real data.
We fix your tracking first, then optimise toward 1–2 metrics that actually affect revenue.
10+ years · Google Ads certified since the AdWords days
Most Google Ads accounts optimise the wrong signal.
Many accounts measure activity instead of customers. When the signal is wrong, the algorithm confidently spends your budget in the wrong direction.
instead of actual enquiries or sales.
inflating results and hiding true CPA.
so the best campaigns look like the worst.
risking GDPR non-compliance and data loss.
Measurement first. Then optimise what matters.
Audit your tracking
We review your GA4, Google Tag Manager, and conversion events. We find what's broken, duplicated, or missing — before touching any campaign.
Fix measurement
We configure GA4, GTM, and conversion tracking end-to-end. Every event is validated, tested, and verified before it goes live.
Agree on 1–2 KPIs
Usually cost per lead or cost per sale. Every decision follows these numbers. No reporting clutter, no unnecessary indicators.
Optimise continuously
Search terms, bids, exclusions, structure. A recorded monthly update explains every change and every result.
What we configure before any campaign runs.
Included in every engagement — not sold separately.
Google Tag Manager
Clean container structure so every tag fires once, correctly, on the right trigger. No bloat, no conflicts.
GA4 configuration
Events, key events, audiences and property settings structured for actionable reporting — not vanity dashboards.
Conversion validation
Every conversion is verified end-to-end before the platform is allowed to optimise toward it.
Duplicate prevention
Stops over-counting that inflates reports and misleads bid strategies.
CRM & offline conversions
We connect CRM, bookkeeping, or warehouse data back to Google so campaigns optimise toward real sales — not just form fills.
Consent & cookies
UK GDPR-compliant consent management with CookieYes, wired into GTM correctly from day one.
Measurable outcomes, not vanity metrics.
Real client accounts from our team's portfolio, shown in their original reporting currency, after we restructured campaigns, fixed measurement, and focused on the metrics that actually drive revenue.
Businesses that depend on measurable demand.
If the thing you sell has a trackable outcome — a lead, a booking, a purchase — we can usually help.
- Local & home services
- Private clinics & healthcare
- Ecommerce & D2C brands
- B2B SaaS & professional firms
Simple, monthly, no long contracts.
Google Ads management
Management fee. Ad spend is paid directly to Google. Measurement setup included. Cancel any month.
- Full account management
- GA4 + GTM setup and validation
- Conversion tracking configured
- 1–2 KPIs agreed and tracked
- Recorded monthly update
- GDPR-compliant consent setup
No weekly meetings. No vanity dashboards. No bundled services.
Questions we hear often.
Understand what Google Ads should actually deliver.
We discuss targets, tracking and realistic outcomes based on your business model.