A small team obsessed with real numbers.
Ammetric is a UK-based Google Ads agency with over 10 years of experience — certified since the AdWords days. We focus on structured management built on reliable measurement and clear communication.
Most agencies optimise first and ask questions later. We do it the other way around.
We saw too many accounts where the campaigns looked fine but the numbers didn't match reality. The issue was almost never effort — it was that nobody had checked whether the data was right in the first place. So we built Ammetric around a simpler idea: verify what you're measuring before you optimise anything.
Measurement first
We don't touch campaigns until tracking is verified end-to-end.
Senior-level only
No juniors, no handoffs. You talk to whoever runs your account.
Small client list
We keep numbers low so every account gets proper attention.
No noise
No weekly calls, no 30-page reports. One recorded monthly update with everything that matters.
Three people and one cat. No account managers — you talk directly to whoever runs your account.
We keep the team small on purpose. Fewer clients, more attention, better results.
Max V.
Built the way Ammetric works — from the measurement-first approach to how we choose which KPIs to chase. Runs account strategy, sets targets, and makes sure every engagement is focused on outcomes that actually matter to the business.
max@ammetric.co.uk
Alari R.
Built Ammetric's measurement infrastructure and owns everything that makes the data reliable — GA4, GTM, and conversion tracking. Also runs day-to-day campaign optimisation and knows when to push the budget and when to pull back.
alari@ammetric.co.uk
Diana T.
Your main point of contact. Coordinates timelines, reporting, and makes sure nothing falls through the cracks. If you have a question, Diana has the answer — or knows exactly who does.
diana@ammetric.co.uk
Milvi
Sleeps through every meeting, approves zero budgets, and has strong opinions about lunch breaks. Undefeated in staring contests with clients on video calls — when awake.
No email — prefers to be contacted via treats.Let's talk about your Ads.
30 minutes. No sales pitch. We discuss targets, tracking and realistic outcomes based on your business model.